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Earls Cuts & Styles
“Website”

​Earl’s Cuts and Styles is a family-owned barbershop located at 2320 East Union Street in Seattle’s Central District. Established in 1992 by Earl Lancaster, the shop offers classic and modern barbering services tailored for men and their sons. After nearly 30 years at their original location, they moved to this new upscale facility on August 1, 2019, while retaining their highly skilled team of barbers. The shop provides a professional atmosphere where everyone is welcome, offering services such as haircuts, styling, and fades for men and children. Appointments are preferred, and they operate Monday through Saturday from 9 AM to 6 PM.

In celebration of their 30th anniversary, Earl’s Cuts and Styles debuted a visual tribute presented by Africatown-Central District, capturing the legacy of Master Barber Earl Lancaster and the community that has been part of his journey.

For more insight into Earl Lancaster and the barbershop’s impact on the community, you can watch this video:
Watch the Video

Covid Poster

This poster for Earl’s Cuts & Styles was displayed around Seattle during COVID-19 to inform customers that the barbershop remained open. Featuring a vintage barber pole design and elegant typography, it encouraged contactless appointment booking via a QR code. This approach helped maintain business operations while ensuring safety and convenience for customers during the pandemic.

Business Card Design

The Earl’s Cuts & Styles business card design maintains a professional and cohesive look, used by all four barbers to reinforce brand identity. Featuring a clean layout, it includes the barber’s name, contact details, and the shop’s location in Seattle. The design follows the shop’s official style guide, using approved fonts and colors for consistency. This uniform approach ensures brand recognition and a polished presentation for all clients.

During Covid

This video was used during COVID-19 to communicate important updates about Earl’s Cuts & Styles while ensuring customer engagement. It likely showcased safety measures, appointment booking procedures, and reassured clients that the barbershop remained open with health precautions in place. The video served as an essential tool in maintaining customer trust and adapting to pandemic restrictions while keeping the business operational.

Post Covid

This video, used in 2022 toward the end of lockdown, highlighted Earl’s Cuts & Styles reopening fully after COVID restrictions eased. It likely showcased a welcoming message to customers, updated safety protocols, and the return of a full-service experience. The video aimed to reconnect with the community, encourage bookings, and celebrate the resilience of both the business and its loyal clients as normal operations resumed.

Earls Cuts & Styles
“Style Guide”

The Earl’s Cuts & Styles Style Guide provides a comprehensive framework for maintaining the brand’s visual identity. It includes specifications for typography, outlining approved fonts such as Avenir (Light and Book Oblique), Century Gothic (Regular), and Times (Regular) to ensure consistency across all brand materials.