Phantom BJJ AZ
“Website”
Earl’s Cuts and Styles is a family-owned barbershop located at 2320 East Union Street in Seattle’s Central District. Established in 1992 by Earl Lancaster, the shop offers classic and modern barbering services tailored for men and their sons. After nearly 30 years at their original location, they moved to this new upscale facility on August 1, 2019, while retaining their highly skilled team of barbers. The shop provides a professional atmosphere where everyone is welcome, offering services such as haircuts, styling, and fades for men and children. Appointments are preferred, and they operate Monday through Saturday from 9 AM to 6 PM.
In celebration of their 30th anniversary, Earl’s Cuts and Styles debuted a visual tribute presented by Africatown-Central District, capturing the legacy of Master Barber Earl Lancaster and the community that has been part of his journey.
For more insight into Earl Lancaster and the barbershop’s impact on the community, you can watch this video:
In celebration of their 30th anniversary, Earl’s Cuts and Styles debuted a visual tribute presented by Africatown-Central District, capturing the legacy of Master Barber Earl Lancaster and the community that has been part of his journey.
For more insight into Earl Lancaster and the barbershop’s impact on the community, you can watch this video:
Brand Style Guide
This poster for Earl’s Cuts & Styles was displayed around Seattle during COVID-19 to inform customers that the barbershop remained open. Featuring a vintage barber pole design and elegant typography, it encouraged contactless appointment booking via a QR code. This approach helped maintain business operations while ensuring safety and convenience for customers during the pandemic.
Google Ad Campaign
The Google ad campaign for Phantom BJJ AZ utilized a mix of PPC search ads and engaging video ads in multiple sizes to maximize reach. PPC ads targeted martial arts enthusiasts and locals searching for Brazilian Jiu-Jitsu training, driving traffic to the website and increasing sign-ups. The video ads highlighted Phantom BJJ AZ’s expert instruction, welcoming atmosphere, and real student testimonials, creating strong brand awareness and engagement. This multi-format approach ensured high visibility and strong conversion rates across Google’s ad network.
Poster Advertisement
The 18×24 poster set of 4 was designed to promote Phantom BJJ AZ, featuring bold visuals, dynamic action shots, and powerful messaging to attract new students. Each poster highlights key aspects of Brazilian Jiu-Jitsu training, including discipline, self-defense, fitness, and community, making them perfect for display in gyms, schools, and local businesses. The set was created in both English and Spanish, ensuring accessibility and engagement with a diverse audience.
Gym Rules
The 18×32 gym rules poster for Phantom BJJ AZ serves as a clear and professional reminder of proper mat etiquette and training expectations. Designed for high visibility, it outlines 15 essential rules to ensure respect, cleanliness, and discipline on the mats. From greeting new students and maintaining hygiene to respecting training partners and limiting distractions, this poster reinforces the gym’s values and culture. Its bold, structured layout makes it easy for students of all levels to follow, helping to create a positive and disciplined training environment.