Phantom Brazilian Jiu-Jitsu

Phantom Brazilian Jiu-Jitsu: Mesa, Arizona
Phantom Brazilian Jiu-Jitsu is dedicated to building strength, skill, and community through world-class martial arts training. Led by owner and head coach Jay McMeel, Phantom BJJ offers expert instruction in Brazilian Jiu-Jitsu for all ages and skill levels. With a focus on discipline, self-defense, and personal growth, Phantom BJJ provides a supportive environment where students can train hard, gain confidence, and achieve their goals on and off the mats.
Phantom BJJ Website
Phantom Brazilian Jiu-Jitsu is Arizona’s home for high-level martial arts training. Led by owner and head coach Jay McMeel, Phantom BJJ offers Brazilian Jiu-Jitsu classes for kids, teens, and adults of all experience levels. Our academy provides expert instruction, a welcoming community, and a focus on discipline, self-defense, and personal growth—helping every student succeed both on and off the mats.


Phantom BJJ Brand (Revision of Original)
The updated Phantom Brazilian Jiu-Jitsu logos feature a bold, modern design that reflects the academy’s strength, tradition, and competitive spirit. Both versions highlight the signature “P” emblem centered within a red, white, and blue circular badge. The clean version represents professionalism and clarity, while the distressed version adds a rugged, battle-tested feel—symbolizing the grit, resilience, and discipline of BJJ training. Together, the refreshed logos capture the identity of Phantom BJJ as a premier academy in Mesa, Arizona, dedicated to excellence in Brazilian Jiu-Jitsu and submission-style wrestling.
Phantom BJJ Style Guide
The Phantom BJJ Brand Style Guide defines the visual identity of Phantom Brazilian Jiu-Jitsu with bold, modern design elements that reflect strength, discipline, and resilience. Featuring a patriotic red, white, and blue palette, multiple logo variations, and rugged distressed options, the guide ensures flexibility across print, digital, and apparel applications. Standardized typography, color codes, and iconography maintain consistency, while unique elements like the Arizona state outline and branded QR code reinforce Phantom BJJ’s strong local roots and professional presence.


Rosie the Riviter Poster
The Phantom Brazilian Jiu-Jitsu posters put a bold, empowering spin on the classic “Rosie the Riveter” design. Featuring a determined figure in a BJJ gi with the rallying cry “YOU CAN DO IT!”, the posters capture the spirit of confidence, resilience, and empowerment that Phantom BJJ instills in its students. Framed by the academy’s circular logo and tagline, the design emphasizes self-defense, strength, and the belief that anyone can thrive on the mats, regardless of size or background.
Phantom BJJ Poster Advertisements Series
The Phantom Brazilian Jiu-Jitsu posters highlight the academy’s commitment to self-defense, fitness, and personal growth. Featuring bold headlines like “Your Journey Starts Here” and “Train. Defend. Conquer.”, the designs emphasize beginner-friendly classes, expert coaching, and a welcoming environment for all skill levels. With striking red, white, and blue branding, motivational messaging, and QR codes for easy sign-ups, the posters inspire newcomers to take their first step on the mats and join the supportive Phantom BJJ community.


Uncle Sam
“We Want You” Poster Advertisement
The Phantom Brazilian Jiu-Jitsu posters put a fresh spin on the classic “Uncle Sam” design with the rallying call: “We Want You on the Mat!”. Bold, patriotic colors and the Phantom BJJ emblem frame the message of inclusion and empowerment, inviting kids, teens, and adults to train. The design emphasizes confidence, strength, and community, making it clear that everyone is welcome to begin their journey at Phantom BJJ.
Google Ads Campaign
The Phantom Brazilian Jiu-Jitsu Google Ads Campaign is designed to attract new students in Mesa, Arizona, by promoting beginner-friendly classes, self-defense training, and the supportive Phantom BJJ community. Using a mix of video ads, performance campaigns, and targeted search ads, the campaign highlights key benefits such as confidence building, fitness, and expert coaching. With strategic budgeting and optimization, the ads drive awareness, clicks, and conversions—encouraging kids, teens, and adults to take their first step on the mats.

Phantom BJJ Video Ad Series for Adults
The Phantom Brazilian Jiu-Jitsu Video Ad is a dynamic and engaging promotion designed for Google and other digital platforms. Featuring high-energy visuals and motivating messaging, the video showcases Phantom BJJ’s beginner-friendly classes, expert coaching, and supportive community. With a focus on self-defense, fitness, and confidence-building, the ad invites viewers of all ages to step onto the mats and start their journey at Phantom BJJ in Mesa, Arizona.
Phantom BJJ Video Ad Series for ESA Program
The Phantom Brazilian Jiu-Jitsu Kids & Juniors Video Ad highlights a fun, safe, and empowering environment where young students can build confidence, discipline, and self-defense skills. Designed for Google and other digital platforms, the video showcases beginner-friendly training, supportive coaching, and the strong community at Phantom BJJ. With a focus on growth both on and off the mats, the ad invites parents to enroll their kids in classes that inspire resilience, teamwork, and lifelong fitness.
Phantom BJJ Video Ad Series for Kids
The Phantom BJJ Kids & Juniors Video Ad showcases a high-energy, supportive environment where kids and teens learn Brazilian Jiu-Jitsu while developing confidence, discipline, and self-defense skills. Created for Google and other platforms, the ad highlights beginner-friendly classes, expert coaching, and a welcoming community that helps young students grow stronger on and off the mats. It’s an invitation for families in Mesa, Arizona, to give their children the tools to succeed through martial arts training at Phantom BJJ.
