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Ponderosa Sprinklers
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​Ponderosa Sprinklers, established in 2001, specializes in seasonal sprinkler blowouts to protect irrigation systems during colder months. Serving the Spokane Valley, Washington area, their expert team ensures proper winterization to prevent freeze damage, maintaining system health and avoiding costly repairs. They offer services such as timers and controllers, water management, irrigation valves, spray heads and nozzles, rotor sprinklers, impact sprinklers, drip irrigation, hose-end products, tools and accessories, and repair kits and parts. Appointments can be scheduled by calling 509.216.3156 or emailing ponderosasprinklers@gmail.com.
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Google/ Youtube Campaign

The Google advertising strategy for Ponderosa Sprinklers focused on two seasonal campaigns—one in the spring promoting installation and repair services and another in the fall targeting sprinkler blowouts. Mobile ads drove the majority of traffic, and the ads performed best on Google search and YouTube. These targeted campaigns effectively reached homeowners looking for seasonal sprinkler services.

Blowout Campaign

The blowout campaign educated homeowners on the importance of winterizing their irrigation systems, while the installation and repair ads focused on expert services for maintaining lush, healthy lawns. By leveraging YouTube’s broad audience and targeted placements, the ads effectively increased awareness and drove traffic to Ponderosa Sprinklers’ website.

Installation & Repair Campaign

As part of the Ponderosa Sprinklers Google ad campaigns, a series of YouTube ads were created in various size formats to maximize reach and engagement. Two distinct ad sets were developed—one promoting sprinkler blowouts in the fall and another highlighting installations and repairs in the spring. These video ads were optimized for different devices, ensuring visibility across mobile, desktop, and smart TV screens.