This collection showcases a selection of high-impact 4Life product video advertisements featuring Kori Butterfield, a championship soccer goalkeeper who played professionally for PAOK FC Women in Greece. Spanning more than seven years, these videos represent just a small portion of an extensive multimedia library created to promote 4Life’s nutritional and wellness products through authentic storytelling and engaging product education.

Produced in the three primary digital video formats—horizontal (16:9), square (1:1), and vertical (9:16)—the ads were optimized for Google Ads, YouTube, Facebook, Instagram, and TikTok, delivering a consistent brand experience across every major platform. Campaigns were strategically targeted to audiences in all 50 U.S. states and produced in both English and Spanish to maximize reach and engagement.

Leveraging Kori’s background as a professional athlete, the campaign emphasized themes of performance, resilience, recovery, and everyday wellness while building trust through genuine, relatable messaging. This portfolio highlights the long-term creative strategy, production quality, and platform-specific optimization that supported years of successful nationwide digital advertising for the 4Life brand.

I managed the complete production process for these campaigns, including writing and adapting the scripts, planning and coordinating the video shoots, filming the content, and completing all post-production work. This included editing, motion graphics, sound design, color correction, formatting, localization, and final delivery of every video asset for each advertising platform.

This collection features a selection of professionally produced 4Life product video advertisements starring Kori Butterfield, a championship soccer goalkeeper who played professionally for PAOK FC Women in Greece. Created over a seven-year period, these videos represent just a small sample of an extensive library developed to support international digital marketing campaigns throughout Europe.

Produced in the three primary digital video formats—horizontal (16:9), square (1:1), and vertical (9:16)—the ads were optimized for Google Ads, YouTube, Facebook, Instagram, and TikTok, ensuring maximum performance across every major digital platform. These campaigns were specifically localized for audiences in Poland and Germany, with professionally translated messaging and creative adapted to resonate with European consumers.

Drawing on Kori’s experience as a professional athlete, the videos emphasize themes of performance, wellness, recovery, and everyday health while delivering authentic product education and compelling calls to action. This collection demonstrates a comprehensive international advertising strategy that combined multilingual creative production, platform-specific optimization, and culturally adapted messaging to build brand awareness and engage new customers across key European markets.

This collection showcases a selection of professionally produced 4Life product video advertisements featuring Kori Butterfield, a championship goalkeeper who played professionally for PAOK FC Women in Greece. Created over a seven-year period, these videos represent only a small sample of the extensive advertising library developed to promote 4Life products internationally.

Each campaign was produced in the three primary digital formats—horizontal, square, and vertical—and optimized for Google Ads, YouTube, Facebook, Instagram, and TikTok. The advertisements were translated, localized, and creatively adapted to reach potential customers in Thailand, using culturally relevant visuals, messaging, locations, and everyday lifestyle scenarios.

By combining Kori’s professional athletic background with approachable product education and authentic storytelling, the campaigns promoted themes of performance, resilience, wellness, and healthy living. This collection demonstrates a long-term international marketing strategy built around multilingual production, platform-specific content, and creative localization for the Thai market.